Skip to content
2022 announcements

California Department of Cannabis Control announces appointments to Cannabis Advisory Committee

CALIFORNIA – The California Department of Cannabis Control (DCC) is pleased to announce the following appointments to the California Cannabis Advisory Committee:  

  • Ali Jamalian – CEO, Kiffen LLC
  • Amber Baur – Executive Director, United Food and Commercial Workers Western States Council
  • Antonio Frazier – President, Sonoma Lab Works 
  • Beverly Yu – Government Affairs Director, United Domestic Workers (UDW/American Federation of State, County, Municipal Employee Local 3930) (alternate)
  • Christine De La Rosa – CEO & Co-Founder, The People’s Ecosystem 
  • David Woolsey – Police Sergeant, San Jose Police Department, Division of Cannabis Regulation
  • Dr. Ellicott Matthay – Social Epidemiologist and Assistant Professor, NYU Grossman School of Medicine; Affiliate, University of California San Francisco and University of California Berkeley
  • Dr. Imani Brown – Social Equity Program Director, City of Los Angeles
  • Jeff Merriman – Program Manager, Nevada County, Cannabis and Code Compliance Division
  • Jeremy Brown – Co-Owner, Booney Acres; District 4 Supervisor, Trinity County
  • Kristin Nevedal – Program Manager, Mendocino County Cannabis Program
  • Madison Shockley III – Owner, Off the Charts South Los Angeles
  • Matthew Broad – Legislative Advocate at Broad and Gusman, representing California Teamsters (alternate)
  • Matthew Clifford – Attorney, Trout Unlimited
  • Paul Tupy – Deputy Division Chief, Northern Division, Department of Alcoholic Beverage Control
  • Sara Payan-Pehrson – Public Education Officer, The Apothecarium
  • Terry Brennand – Government Relations Director, Service Employees International Union California State Council

Members represent a diversity of viewpoints and communities impacted by commercial cannabis activity, including licensed cannabis businesses, labor, academic research and public health, law enforcement, medical use, local government, and environmental advocacy. This is the first slate of members appointed since DCC’s formation in 2021. Members have been invited to serve two-year terms. 

Pursuant to Division 10 of the Business and Professions Code, the CAC is tasked with advising DCC on the development of relevant standards and regulations for commercial cannabis businesses, including those necessary to protect public health and safety. Key to the CAC’s work will be to ensure DCC is working to create regulations for commercial cannabis activity that helps protect public health and safety while decreasing burdens for legal operators and reducing the illicit market. 

The CAC is expected to provide valuable input to DCC’s development of regulations and standards through  the comprehensive representation in membership as well as through each individual member’s unique perspectives on consumer, community, and market issues. In addition, the CAC will provide an important venue for DCC to hold robust public discussions that support the development of an innovative regulatory framework that benefits all Californians and results in a safe, sustainable, and equitable cannabis market.

The Department received almost 300 applications from individuals willing to share their time and knowledge with DCC. In selecting committee members, DCC prioritized ensuring a balance of viewpoints and variety of perspectives, maintaining historical knowledge related top previous CAC activities, as well as ensuring the committee reflects the diversity of California and the communities impacted by commercial cannabis activity.

Full CAC meetings will be held quarterly and will be open to the public. The agenda and meeting materials will be posted on the DCC website at least 10 days in advance of the next scheduled meeting. 

The role of the committee and key representatives included in its composition are established through Business and Professions Code section 26014.

For more information about the CAC, including how to apply for an appointment, visit DCC is accepting applications on an ongoing basis and reserves the right to select new committee members as needed. 

The DCC licenses and regulates commercial cannabis activity within California and works closely with all stakeholders, including businesses and local jurisdictions to create a sustainable legal cannabis industry and a safe and equitable marketplace. The DCC develops and implements progressive cannabis policies with robust protections for public health, safety, and the environment. The DCC was formed in 2021 by merging the three state programs previously responsible for regulating commercial cannabis activity.

To learn more about the California cannabis market, state licenses and laws, and to locate legal cannabis retailers near you, visit