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Public awareness campaigns

Public awareness campaigns

The Department of Cannabis Control has two public awareness campaigns to:

  • Educate consumers about buying from licensed retailers
  • Encourage unlicensed businesses to get licensed
  • Promote California’s legal cultivation market

This is California Cannabis (2020 to present)

This is California Cannabis focuses on cultivation and cannabis farmers. The campaign:

  • Promotes the legal cannabis cultivation market
  • Highlights hardworking cannabis farmers who drive the industry forward
  • Promotes the benefits of a strong and safe legal market

The campaign includes:

  • Billboards
  • Online advertising
  • Social media posts
  • Email newsletters
  • Videos

Get #weedwise (2019)

Get #weedwise, launched by the Bureau of Cannabis Control, educated consumers about:

  • The risks associated with illicit products
  • How to identify a licensed retailer

It also warned businesses of the consequences of operating without a license.

The campaign included:

  • Billboards
  • Online advertising
  • Social media posts
  • Presentations