The Department of Cannabis Control has two public awareness campaigns to:
- Educate consumers about buying from licensed retailers
- Encourage unlicensed businesses to get licensed
- Promote California’s legal cultivation market
This is California Cannabis (2020 to present)
This is California Cannabis focuses on cultivation and cannabis farmers. The campaign:
- Promotes the legal cannabis cultivation market
- Highlights hardworking cannabis farmers who drive the industry forward
- Promotes the benefits of a strong and safe legal market
The campaign includes:
- Billboards
- Online advertising
- Social media posts
- Email newsletters
- Videos
Get #weedwise (2019)
Get #weedwise, launched by the Bureau of Cannabis Control, educated consumers about:
- The risks associated with illicit products
- How to identify a licensed retailer
It also warned businesses of the consequences of operating without a license.
The campaign included:
- Billboards
- Online advertising
- Social media posts
- Presentations