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Public awareness campaigns

Public awareness campaigns

This is California Cannabis (2020)

This is California Cannabis focused on cultivation and cannabis farmers. The campaign:

  • Promotes the legal cannabis cultivation market
  • Highlights hardworking cannabis farmers who drive the industry forward
  • Promotes the benefits of a strong and safe legal market

Get #weedwise (2019)

Get #weedwise, launched by the Bureau of Cannabis Control, educated consumers about:

  • The risks associated with illicit products
  • How to identify a licensed retailer

It also warned businesses of the consequences of operating without a license.