Real California Cannabis

Launching early 2024.

Designed to educate consumers on the importance of purchasing cannabis products from licensed retailers, and make it easier to locate and identify them.

Learn about the campaign

This is California Cannabis (2020)

This is California Cannabis focused on cultivation and cannabis farmers. The campaign:

• Promotes the legal cannabis cultivation market
• Highlights hardworking cannabis farmers who drive the industry forward
• Promotes the benefits of a strong and safe legal market

Get #weedwise (2019)

Get #weedwise, launched by the Bureau of Cannabis Control, educated consumers about:

• The risks associated with illicit products
• How to identify a licensed retailer

It also warned businesses of the consequences of operating without a license.